A wild new type of video that really probably changes the face of videos pretty permanently.
THE SONG: “Chick Lit tells the story of a young girl named Agatha who one day, while collecting fire wood to blend into an immune-system boosting power shake, encounters a magic well. She knows the well is magic because it smells like Axe, and so she nervously calls three desperate wishes into its still black depths. There isn’t a lot of room for storytelling in a three minute pop song, unless you’re Bright Eyes, so that’s where the story ends, but we definitely intend to pick it up in another song somewhere down the line. For now, try to revel in the promise of this initial set-up.” THE VIDEO: “We made a video. In it, we play pirates who contemplate a change in career when they learn that they could double their salaries by driving a semi truck.”
At last we are ready to reveal to you the secrets of telekinesis, teleportation, auto-erotics, bowling, and trip-planning. Behold, the video for RULES DON’T STOP, the first single off our forthcoming record BARBARA. They’re not spelled all-caps like that, we’re just being lazy with the italics over here. BARBARA comes out in June, and we’re going to have a few vinyl copies of RULES DON’T STOP as well as unlimited copies of a download available on April 5th. (That was worth the effort, italicizing that date.)
The only other thing you need to know about this video is that it was directed by LABOUR, who are (as will soon be obvious to you) geniuses.